The Product Verdict is a 24-hour judgment audit that tells you exactly why your product isn’t converting and what to do about it. $299.99.
Get Your Verdict
The founders I’ve worked with
AI closed the gap between idea and product. You can ship a working prototype in a weekend now. But AI also gave you a product packed with features nobody asked for, copy that sounds impressive but says nothing, and zero pushback on who this is actually for.
So now you’re pitching the same message to every possible customer: the enterprise buyer, the solo founder, the small team lead. None of them convert. Because when you speak to everyone, no one hears themselves. And most of this happened in isolation, with no one in the room to say “stop, who is this actually for?”
Not "small businesses." Not "founders." One person. One pain. One context. I identify exactly who your product serves, backed by market research and not vibes, and why your current targeting is costing you.
I map every feature against your core job-to-be-done and separate what's essential from what's noise. You walk away knowing the one workflow that matters and what's diluting it.
A full audit of your landing page, messaging, and sales language. I help you uncover a sharper way to describe what you do: refining your one-liner, reworking your hero, and naming the unique value that makes you impossible to confuse with everyone else. Not a rebrand. The words that make the right person stop scrolling.
I audit your channels and map the specific communities, tactics, and cadences that move the needle: the exact subreddits, Slack groups, newsletters, and outreach plays where your ICP gathers. Content angles to adapt. Samples to work from. I give you the map. You walk it.
Not a walkthrough where I read the document to you. A working session where I explain the reasoning, you push back, and we sharpen the plan together. Disagree with a verdict? Good. That's what the call is for.
Stop building in isolation. AI doesn’t have the judgement an expert can afford.
This works for SaaS, fintech, e-commerce, marketplaces, dev tools, mobile apps, and AI products. If you’ve built something and it’s not converting, the verdict applies.
Worked with Josh on Cavalo and now Fabfriends has been an amazing experience. We're still tackling the challenge of attracting US-based donors to our NGO, and while it's a work in progress, the results has exceeded our initial expectations.
Before
ICP was everyone with a laptop. A productivity app pitched to the whole world, converting no one.
AI-powered "focus OS for founders"
After
Signal-to-noise scoring for teams. Repositioned for HR and engineering leaders measuring whether AI tools actually improve output quality, not just volume.
What changed
Before
Broad concept, no focus. A capable product with nobody specific to sell it to.
AI-powered WhatsApp agent for businesses
After
Sharpened ICP, cut the feature sprawl, repositioned the messaging, and mapped the exact communities where their first users were already waiting.
What changed
The pattern
Raised funding. Built a comprehensive platform. Two years in, no traction. ICP was "everyone," the feature set sprawling, positioning indistinguishable from five competitors.
Nigerian wealthtech startup
The outcome
Cova shut down. The exact pattern the Product Verdict catches before it costs you everything, left to run its course.
What changed
A few made it. Salesbay won Techstars Global Startup Weekend, Rabbimoney had real users, Peanut got killed by regulation before it had a chance. The rest? Abandoned. Not because they were bad ideas, but because I didn’t know who they were for, couldn’t explain why they mattered, or had no clue where to find the first 100 people who’d care.
That’s not a confession. That’s my qualification. Every pattern I catch in your product, I catch because I’ve made that exact mistake myself.
Ifunanya, cofounder and product lead at EnvoyX, an embedded finance infrastructure startup — raised $100K from Baobab Network plus a $25K angel round, processing over $900K in health insurance claims. Led product design for TheFolklore Group, a New York-based e-commerce startup, before their $3.4M raise. Leading product and GTM for Fabfriends, a US-based NGO that’s channeled over $200K in education support to scholars in Rwanda.
Most consultants study failure. I’ve lived it. That’s why this works.
You want a 50-page strategy document you'll never read.
You need someone to validate what you've already decided.
You're not willing to hear that your product might need to change direction.
If you’re still here, you’re the right person.
$299.99
Not consulting with a retainer. One audit. One price. One clear outcome: you know exactly what to fix and in what order.
Get Your VerdictI take a limited number of verdicts each month.
If you’re serious, don’t wait for the “right time.” The right time was before you burned another month on the wrong positioning.
A detailed verdict document covering your ICP, what features to cut, how to reposition your messaging, and where to find your first users. Plus a 1-hour call with me to walk through it and sharpen the plan together.
24 hours from when you submit your intake form. You get the full document first, then we schedule the call.
If you've built something and it's not converting, yes. I've run verdicts on SaaS tools, fintech products, AI apps, e-commerce, and nonprofit platforms. The frameworks apply across industries.
That's what the 1-hour call is for. You push back, I explain my reasoning, and we work through it together. The goal is a plan you actually believe in, not a document you file away.
If you have a live product or a landing page, you're ready. Pre-launch is actually the best time because you fix the positioning before you spend money driving traffic to the wrong message.
No — the verdict gives you a sharp, evidence-based plan, but the results rely entirely on your execution. The good news is you won't be doing it alone: I stay on as your accountability partner, available whenever you need a gut-check, a second opinion, or a push to keep going.